GOOGLE TRAFFIC WEBSITE INSTALL
GOOGLE TRAFFIC WEBSITE MANUAL

If you have questions about this, get in touch and we’ll help you set this up! If you don’t configure link tracking for your email campaigns, these visitor clicks will end up in the “Unassigned” channel (see below).

Learn more about using UTM codes to track website traffic sources here. Important note: traffic from email campaigns will only get tracked in the “Email” channel if you actively integrate Google Analytics with the platform you use to send email marketing campaigns, OR if you use a URL builder tool to generate trackable links for your email campaign. These visitors were the result of you sending an email campaign with engaging enough content that the reader clicked one of the links to return to your website. What does this tell us about these visitors? They are already subscribed to your email list, so they are return visitors to your website.What did the visitor do? They clicked on a link to your website in an email campaign that you sent.

GOOGLE TRAFFIC WEBSITE MANUAL

You can find out more by filtering the traffic source report to show only Paid Search sessions and adding a secondary dimension to drill down into your paid campaigns or manual terms.

What does this tell us about these visitors? Similar to organic search results, they are probably searching for something specific that your website offers.

You’ll only see this channel if you are paying to run search advertising for your website.

What did the visitor do? They clicked on a link to your website that appeared as a paid ad on a search engine results page.

This could be information, a product you sell, or a service that you offer.

What does this tell us about these visitors? There’s a good chance they were looking for something specific that your website offers.

What did the visitor do? They clicked on a link to your website that appeared on a search engine results page.

In this guide we’ll focus on a handful of the most important channels and explain what kind of visitor gets included and what you can infer about those visitors: Organic Search If you want to review the entire list, check the default channel grouping documentation for GA4 here. The release of GA4 brought some significant changes in how these default channel groupings are defined. This is the information presented in the Traffic Acquisition reports illustrated above.Īs always, there is a LOT more detailed information to dig into with Google Analytics.

GOOGLE TRAFFIC WEBSITE INSTALL

When you install Google Analytics tracking code without any additional customization, website traffic is grouped into one of several predefined “channels.” This provides a helpful way to get a high-level view of where your website visitors are coming from. Connect to GA4 in Databox How Google Analytics groups website traffic into channels

Google traffic website